Coventry City of Culture Trust has revealed its identity — designed by Uncommon Creative Studio — in the run up to a year-long celebration as UK City of Culture in 2021. In June last year the Sky Blues revealed the Danish sportswear company as the Club's Technical Partner for the next five years, until the end of 2023/24 season.In July the totally bespoke Home and Away kits were unveiled, with the Sky Blue and Yellow shirts returning to the classic designs of the 1980s, when Hummel first provided kits for Coventry City, and proving massively popular with Coventry City supporters.Then in October City revealed to the world our Third Kit – commemorating 40 years of 2Tone and sending out a clear message against racism and discrimination, with an iconic design that has proved incredibly popular with Coventry City fans, football fans and music fans around the globe!The superb designs have seen shirts fly off the shelves beyond all expectations - sales of the 2019/20 home shirt has exceeded the combined sales in 2018/19 of the home, away and third shirts.Sales of the away shirt have been double or triple those in previous season’s, while the Third Kit has sold extensively throughout the world in huge numbers.This has all contributed towards an increase in the Club’s revenue from the retail operation, which is a vital part of supporting the Club and the team, and has been supported by a more extensive range of retail items across the Club Shop and Online Store.The agreement with hummel as the Sky Blues’ new technical partner has also seen a greater range of sizes from infants kits through to 5XL adults.The new ZEROH2O concept sportswear – introduced by Coventry City and hummel this season - has seen zero water consumption and zero waste-water discharges during the production of the shirts – setting a new standard for eco-efficiency and reducing energy consumption by 50%.Chief Executive Dave Boddy said: “We have been delighted with the success of the three shirts that we have had for this season, and the first year of our partnership with hummel.“The home and away designs are new versions of classic styles that have been extremely popular with our supporters, and the excitement was palpable from our fans when we unveiled them in July.“Then the Third Kit came along and really was unprecedented, and it is now I believe an iconic design not only for us but also in football and for the City of Coventry, supporting Kick It Out too and sending out a clear anti-racism and discrimination message.“Our partnership with hummel has seen us extremely involved in the design process from start to finish, with the designs being completely bespoke to us and us being able to change even the most minor details to make our kits as good as they can be and push designs even further. In this series first published in matchday programme PUSB, writer Rob Mason reflects on...Mark Robins is the latest in a long line of Sky Blue Supremos, the men who have tried to bring success to City. Coventry City have revealed the new home kit by Hummel for the 19/20 season. What’s next? HFK Home; English Clubs; Scottish Clubs; Copyright Information; Football League Clubs. Since then, almost all colours of the rainbow have been used!In 1975 Coventry City agreed a kit deal with Admiral, the then manufacturers of England’s kits. Coventry City - A Brief History . It was a style that remained from 1975 to 1981, in a period when Club’s did not change shirts each year as they do now.The change shirt from 1975 to the end of the 1977/78 season was in the same style but in red – before the 1978/79 season saw the Brown kit enter the scene.Much-loved kitman Jimmy Herbert, who spent 18 years at the Club and sadly passed away in 2006 aged 63, has his place in City’s history books as the man responsible for introducing the strip.City retained the kit for the 1979/80 campaign but a third kit was also introduced – a yellow version of the egg-timer style.It remained for the following season before in 1981 the ‘Big T’ strip was introduced, with red as the alternative. Your Social Worker will stay with you until you turn 18 and then you will be introduced to your Personal advisor.
17 June 2020 City wore the kit for Sunday's televised League One home game against Tranmere Rovers at St Andrew's.

The game was once again played on a frozen pitch and Coventry won the game 1–0 through a Keith Houchen goal.

The introduction of a new kit hasn’t always been so universally popular though - or at least to start with…Introduced in 1978, the Brown Admiral kit grew a reputation as one of the ‘worst’ change kits in football – but over time it has been viewed with some affection by City fans and the wider public, however it still has the ability to divide opinions.Worn in the late 70s and early 80s, even to this day it is still voted amongst the worst strips of all-time.Prior to the Brown kit emerging, City often wore red as their change strip, the exception being between 1969 and 1974 when black and green were the colours. Historical Football Kits . It was a style that remained from 1975 to 1981, in a period when Club’s did not change shirts each year as they do now.