That’s why we kept our visual identity consistent with our old one. 4.5. Facebook giver folk mulighed for at dele og gør derved verden mere åben og forbundet. As Trump marveled to me at the time: “Now Clinton can’t get into golf clubs in Westchester. Trademark is very tricky too. If you want to signal something completely new, then overhaul your logo, colours, communication, etc. I send out a short and simple email asking every user who has uninstalled our app: “Why did you uninstall the Tapzo app?”. Vinay is a senior of mine for NLS, so I had to pick up the book. In the summer of 2009, Ankur Singla, a middle class boy, working as a legal advisor in … – pray that when the user is cleaning up his phone, he forgets about your app. 906 people follow this. User interface and user experience (UI/UX) is extremely difficult to get right for a standalone app, and even more difficult for a bundled app. But that’s the only way to create an awesome personal assistance platform. Furniture Store . If they use Android, the device of choice is OnePlus – again a high end phone with high storage. Make them part of the process to whatever extent possible (We did an employee poll and communicated the process regularly). 5. Back in early 2015, we thought that chat would become a universal UI because people were really using chat like crazy on their mobiles for P2P messaging. Username. – Name availability criteria have become stricter (domain name, Play Store, App Store, trademark, unique etc.). Not Now. Gefällt 9.417 Mal. Such periods of chaos should be viewed as a ladder, not a pit. Architectural Designer in Indore, India. Forgot account? Community See All. Radhey Radhey. Facebook. Till recently I used to answer this question saying the speed of execution is the only moat in internet businesses – that if you can outrun your competition, you can win. Forgot account? even if he/she wanted to. What is more, I think banks that are not prepared for such new competitors face certain death.” BBVA has been on an acquisition spree lately and has successfully acquired few good startups in the last couple of years. We wish we could have kept our name but it would have been misleading at multiple levels. It was based on a simple insight – don’t force fit chat, just build for the user. Their competition isn’t with other banks: The banking customer today is being wooed by the richest men in top 4 economies of the world – USA (Jeff Bezos – Amazon Pay), China (Jack Ma – PayTM), India (Mukesh Ambani – Jio Money), and Japan (Masayoshi Son – Flipkart/PhonePe). or. But without chat. Join to Connect. 323 check-ins. Our main screen. Sponsored by BeenVerified. I must have highlighted almost half the book. It’s just a matter of time – the legacy banks will start losing revenue if they don’t re-imagine themselves. – Storage prices should drop over the next few years The main goal of a rebrand should be that your customers’ transition is smooth. 595 people like this. Photos. Android permissions will become stricter). I disagree. Some will wow our users, some will be duds. Barbarians at the Gates: Consumer tech companies will eat banks’ lunch, article appeared in the Economic Times on 2 September 2017, https://www.timeshighereducation.com/sites/default/files, The mobile app industry’s worst-kept secret, there are words for so many other such things, Moving away from chat: Hard-earned lessons. Here are some reasons why it is crucial for banks to handle it well: 1. You need to balance this with the need to quickly get your message across – especially if you are creating a category like we are (names like Facebook, TrueCaller, PayTM etc. Emails to inform everyone else who matters (investors, employees, partners) etc. how many people remember that Axis Bank was once called UTI Bank (the board even contacted people in the USA to check whether negative World War II connotations were okay!). Ankur Seres, Berlin. Not Now. In a nutshell, the challenge is: can banks become platforms before platforms become banks? 586 likes. Women's Clothing Store in Varanasi, India. 9.3K likes. From the world of unbundled apps, the next 4-5 years will be about bundling multiple use cases into one app / portal, until, I imagine, the next wave of unbundling comes across because of different form factors. We’ve given a 3-months’ severance package to everyone who was let go (i.e. The chapter on “Pain, Suffering and Survival” about the worst time for Musk in 2008 is golden. See more of Pravin Sweets & Namkeen on Facebook. Personal Blog. This would help them both grow fast inorganically and give them an edge on product innovation. Berlin based experimental electronic musician . While it is supposed to be tough, the toughest of all was the decision regarding our chat operations team. We had learned this the hard way more than 6 months earlier. Snapdeal decided to stick to its name despite evolving to an e-commerce model. The story of Gregor Mendel’s experiments with peas and how he wasn’t recognised till much later makes for great reading. When there are words for so many other such things, why not this? or. We have taken the decision to let go of most of our chat colleagues. I’m guessing one should not worry overly about it. Ankur Singla on Facebookissa. But with the ongoing digital revolution and changing customer preferences, the dynamics will change soon. – Think carefully about the strategy for your other brand assets. Groups. Create New Account. 2 check-ins. Fourthly, think about Maslow’s hierarchy of mobile needs. This Dan Grover (WeChat product manager) article nailed it and before that it was Connie Chan’s (A16Z partner) tweetstorm. or. – make something people want (most basic part – just explore the top 500 apps on the Google PlayStore to get a sense) There are 100+ professionals named "Ankur Singla", who use LinkedIn to exchange information, ideas, and opportunities. Since a lot of people believe that chat is the new universal UI (like we once passionately believed), I thought it might be useful to talk about our experience and learning. We launched recharge, bill payments, cabs, deals, news, journey cards – all in 5 months. 734 people like this. facebook twitter linkedin. With increasing disposable income levels and reducing cost of accessing internet, there’s a great opportunity to monetise from these users and it’s the right time for Indian internet companies to seriously start thinking about this. As I had mentioned in a previous post, Moving away from chat: Hard-earned lessons, we moved away from a chat interface almost 10 months ago in January 2016. Forgot account? One of my favourite songs (written by Bob Dylan) goes like this: You may be an ambassador to England or France Press alt + / to open this menu. The Fifth Disciple: The Art and Practice of the Learning Organisation by Peter M Senge The answer is no.). We looked at the retention cohorts or uninstall cohorts for all our chat users but they were always much worse than others (for reasons explained above). Create New Account. Closed Now. One of the common questions that people ask of internet entrepreneurs is: what is the moat of your business? or. International Institute of Information Technology, Hyderabad. Ankur Singla er på Facebook. Just focus on what is the easiest way to do things for the user and the rest will figure itself out. Domain name is nearly impossible to get, so people put suffixes and prefixes e.g. Community See All. S – Strategic assets – like licenses etc. Unfortunately, it is difficult to manage this because your app is competing with a Sunny Leone video or pictures in their family WhatsApp groups. Some challenges will be solved, and some may defeat founders and force them to accept that the consumer is king. Elon Musk: How the Billionaire… by Ashlee Vance (4 stars). A – Architecture – how is the firm and it’s relationships with others structured (org design, contracts negotiated etc. 1 check-in. I read through all these emails diligently (even though sometimes I am unable to reply). Any suggestions? So we are likely to see storage being a real problem for the Indian users for the next 5-6 years at least, if not more. Tritt Facebook bei, um dich mit Ankur Singla und anderen Nutzern, die du kennst, zu vernetzen. Here’s an excerpt from a New York Times Magazine article: “The mulligan-loving ex-president was snubbed by four of the prestigious Westchester County golf clubs he reportedly tried to join. The first and foremost challenge is to meet customer expectations: for example, how do you get the user to order food on a news app? However, most banks are not doing enough. Most founders don’t have that liberty. For things to resonate with the average Indian mass user, we need to embrace our Indianness. Things that will ensure that storage continues to be a problem: Way back in 2013, their Chairman Francisco González explained, “Some bankers and analysts think that Google, Facebook, Amazon or the like will not fully enter a highly regulated, low-margin business such as banking. If we screwup on this even with extensive checklists, I’ll share more details here. Log In. I became a dad; found great strength by raising money in a tough environment; Tapzo grew 14X in transactions. There’s scepticism around how you would be able to monetise these users but it won’t look too different from how FMCG companies solved it. etc.) – It helps to read about how others handled their rebranding – the beauty of the branding exercise is that after some time, people hardly remember the old names. Sources: IAMAI-IMRB report, UN report, McKinsey & Company report, Image Credit: https://www.timeshighereducation.com/sites/default/files Fail, learn, ship, fail, learn, ship…. In addition, more apps end up ruining the user experience by slowing down their phones. My reading picked up since I bought a Kindle PaperWhite – somehow the impulsive purchase of a book (not waiting for 3-4 days for it to arrive by which time you’re distracted by other things), having multiple books to read and crappy Internet UI on Kindle made my reading time a lot more productive. From a marketing perspective, it is important to pick a noun that users can understand easily (if a flight app starts selling hotels or trains, we don’t even think of it as bundling since it is seen as a natural part of “travel”). I read it page by page in one go, and that’s not a great way to read a reference manual. It worked to some degree. or. This article first appeared in Economic Times. But if this form factor changes, we won’t have to change our name. 687 likes. Still haven’t gotten round to reading the original book by John Kay called Foundations of Corporate Success. will ironically make it easier for innovative tech companies to disrupt in months, what would have taken them years to do earlier. Going from a drizzle to a storm can be a matter of a few quarters (maybe 10-12) in this digital age. It sounds easier than it is. cabs, wallet, shopping, news, chat etc. deliver their product message quite well). Actually, the average Android user might see a screen like this 1-2 times a month whenever he tries to install new apps: Another indicator: apps like CleanMaster scaled to 50M+ installs in India without spending much on acquisition because of helping users users clean up junk files/apps/images from their phones. Reimagining chat worked where the permutations and combinations were very limited. It’s a summary of 100s of podcasts that Tim Ferriss has done over the years. It’s a really solid book – well researched, very well written (tight sentences, no frills etc.) Log In. Here is some learning on how to proceed once you’ve found a name: Final thought: Choose a name that allows for business growth. People often confuse the debate with bots, AI etc. The reverse it also true – Fevicol named its instant adhesive as Fevikwik, thereby lending credibility of the master brand immediately. Events. Tools of Titans by Tim Ferriss (4 stars). View the profiles of people named Ankur Ankur Singla. Ankur Singla ist bei Facebook. This is also why almost all Internet companies fight it out for the first 10-20 million internet users. Log In. Ankur Singla is on Facebook. Name. Check for all cultural connotations in similar –sounding words. About See All. We’ve been growing super fast with probably the best cross category transaction behavior of any app in India and it looks like we’ve gotten something right. As a result, most app developers lose 60-70% of their app users within 90 days of the user installing the app. Log In. etc. 5. India is still a stratified society (whether we like to admit it or not) and I’ve come across some arrogance and even condescension towards these users among the so-called elite and well-educated product makers. – keep the app size on disk super small Recently, I read this amusing anecdote about how Narasimha Rao as the Prime Minister of India fancied himself as the Deng Xiaoping of India – as two leaders who brought in sweeping economic changes to their respective countries. bundled all major use-cases for consumers. Ankur Singla is on Facebook. You may like to gamble, you might like to dance 5. Berlin based experimental electronic musician And customers get used to better UI / UX very quickly. Do all things from one app. Of all the above, “Brand” was the most obvious one but the least well understood by tech entrepreneurs in my view (the strong performance marketing bias of online advertising blinds most of the entrepreneurs to the value of investing in brands). Thirdly, be Indian. You may be the heavyweight champion of the world Zomato was once called FoodieBay. Most Internet startups are too Westernised – we leave our Indianness at home. But the book doesn’t reveal much about Jack Ma’s personal working style. To understand things further, we also sampled 2,500,000 Android users to understand the extent of the problem. Create New Account. While several of our users loved the chat feature, for a lot of our users chat was a cumbersome way of doing things (too many taps, easier if they did it themselves etc.). 9 talking about this. We thought we could build a personal assistant that helps them get things done over chat. After extensive debate internally, we took the call to phase out chat from our app and create the same level of experience using automation and simple user interfaces. Search their Arrest Records, Driving Records, Contact Information, Photos and More... 1) Ankur Singla's Phone & Current Address The “intimate” part in the title is more of a story-telling device rather than something that’s essential to the book. gettapzo.com or tapzoapp.com. Public Records & Background Checks. By June 2015 – we were probably the biggest C2B (consumer to business) chat apps in the world. Here’s the ppt that I presented. The condition for this, of course, is that your current name should work for your product or business evolution. I hadn’t read this because I thought that I would have heard more about the book if there was good stuff in it. These people were between 22-30 years old, predominantly males living in the top 5 cities in India. The number of taps required to get anything done was just way too many, no matter what you do. Also, I got back to reading a lot. New Ankur Jewellers. Liity Facebookiin ja pidä yhteyttä käyttäjän Ankur Singla ja muiden tuttujesi kanssa. Here are some sample replies: While the answer for us is to keep improving the app (so that the user feels that Tapzo is one app he can’t remove), the mails just give you a sense of the problem. – Finding a name that your employees and customers will like on day 1 is near impossible. That makes it read more like a reference manual and a recommendation engine: some of the most successful people in the world suggest their favourite books, documentaries, beliefs, practices etc. But for whatever it’s worth, here’s the link. The machines are coming: The future will belong to sophisticated artificial intelligence models that require a lot of data. See more of Ankur Seres on Facebook. Banks will be competing against these super rich entrepreneurs and their highly agile, user experience (UX) focused consumer internet companies, rather than just other banks or telcos. Seamless experiences, personalized banking and customer centricity will become the key to acquiring and retaining customers. Chat might be great for long tail use cases (that random philosophy book that you had always wanted but couldn’t find easily) but mobile businesses in India don’t get built on them. Not Now. – personalise notifications, your app etc. 4.5. Initially, we had a great response – customers hadn’t seen an experience like this before and loved the fact that there was a real human being on the other end helping them with their queries. Across Asia, bundled apps have picked up traction in the last 1-2 years. 2. Search Tools. – Our data showed an interesting paradox: the moment the user has more storage, a bigger chunk of it gets allocated to WhatsApp, videos and photos. When he visited China on an official trip, he expressed his wish to meet Deng (who had by then retired). Any recommendations for me? All Rights Reserved. All in all, it has been a tiring but rewarding experience to go through this rebranding exercise. This would not only give them a winning product but also bring in an energetic young team into their fold, which otherwise would not have worked for a bank. This round of bundling will present interesting challenges. Vodafone changed its name 4 times – Hutchison Max to Orange to Hutch to Vodafone. Ankur and Sarvesh. You could now have an app for literally anything – each app handling a specific need. This struck off a LOT of options since phonetic similarity also becomes an issue and lawyers even try spelling variations of your name. What a story and how well told (makes you want to keep regular notes of your own life)! Community See All. To connect with Ankur, sign up for Facebook today. On a recent trip to China with a group of Indian internet entrepreneurs, it was eye-opening to see how Chinese Internet companies (especially utility apps) have silently made inroads into Indian mass markets without any fanfare. 8. To use a Charlie Mungerism, we were behaving like a man with a hammer (chat) and everything looked like a nail to us. See more of New Ankur Jewellers on Facebook. Ankur Singla, age 35, Belmont, CA 94002 View Full Report. Probably bigger than all our Indian competitors and American counterparts like Operator and Magic combined. Great read. Today we take it for granted. 4.5 out of 5 stars. Church Street in Bangalore. Not Now. In Europe, on the other hand, a majority of the traditional banks have won by partnering or co-opting fin-tech start-ups. While this may not lead to large banks losing business immediately, the pie will have more takers and companies which are able to provide the best customer experience will win in the long run. Ankur Singla Software Engineer at Facebook Greater Seattle Area 168 connections. Liity Facebookiin ja pidä yhteyttä käyttäjän Ankur Singla ja muiden tuttujesi kanssa. As I had mentioned in a previous post, Moving away from chat: Hard-earned lessons, we moved away from a chat interface almost 10 months ago in January 2016.Since then we’ve grown 13X on daily transactions (today we do 55,000 per day). Lord of Apps: Does the future belong to multi-purpose apps? Log In. Ankur Singla's personal blog. about the change – they should never find it from someone else. Perhaps the time to act is now. Breaking up across different channels didn’t make the task any easier. The early years of the Internet and 2000s were the years of portals: bundled monoliths that became one-stop shops encompassing all needs. Okay, let’s say you overcame the long list above and actually found a name. The topic was “Building a bundled app for Indians”. Finally somewhere in Sept 2015 it became obvious that the problem was chat (there were lots of learning along the way but this one was the biggest). Start making big bets on tech start-ups. Accessibility Help. Couldn’t have read it at a more opportune time as we prepared for our TV campaign. This is our second rename and we didn’t want to have any sort of trademark challenge later. Closed Now. We took the decision to rebrand to Tapzo – based on the idea of ‘many apps in one tap’. However, our app didn’t have any chat but it still continued to be called Helpchat. 3. PeekYou's people search has 4 people named Ankur Singla and you can find info, photos, links, family members and more. The banks have, for far too long, relied on their physical reach through branches. It also proved to us that chat or voice didn’t have anything to do with building a personal assistant (people also confuse chat/bots with AI etc. Copyright 2021 PeekYou.com. I would highly recommend reading the book – Unusual Billionaires and the about the IBAS framework. Though usually founders don’t care too much about trademarks, we were a bit conservative on this front. Ankur Singla, Sohna. This was confusing for our users – in fact several customers pointed the mismatch out to us. will work as it is, Create a proper customer support response to the rename. The introduction and evolution of the infrastructure created by the government – India Stack (Aadhaar authentication, eKYC, DigiLocker, UPI, eSign etc.) Ankur has 8 jobs listed on their profile. E.g. But the book did have a lot of good stuff – the early days of Alibaba, the fight with e-Bay, relationship with Yahoo and Softbank and the controversies along the way. 627 people follow this. Sections of this page. Similar to Shoe Dog, the struggle to build a business is crazy. 6. (Source: Vinay Sitapati’s excellent book on Narasimha Rao called Half-Lion). – Keep the name as easy and as short as possible. We decided to think with first principles and asked ourselves – What does a personal assistant do? , We also had to ensure that messaging is correct – customers’ know that the product is exactly the same and that their Helpchat cash etc. 5. Favourite book of the year. All of them mooch off the Starbucks internet; a guard uses Uber to pick up his family from railway station, a waitress wants news about her hometown and a business owner needs more content around jobs. This is in my mind a brilliant excerpt from Zero to One: And the most interesting one was about “Architecture” – you don’t really think about this as a moat or an advantage but when you say the speed or the passion or the people or org design or org processes or third-party arrangements etc help you win, it is this notion of the architecture that comes into play. The name should roll easily off tongues across the country. In China, Ant Financial (AliPay) and WeChat are already posing a significant threat to banks and financial service providers. There are upward and downward pressures on storage constraints in the phone: Things that will alleviate the problem: More than 20 API integrations are already live (and for most of our partners, we are the biggest partners in terms of transactions or traffic). The Unusual Billionaires by Saurabh Mukherjea (4 stars). We were doing more than 70,000 chat sessions a day (not messages, chat sessions). Search by Name . and timing. Such players will create innovative products, reimagined for the digital customer. No matter which way we looked at it, it made sense for us to take this decision. For example, most readers of ET would think that Chrome is a great mobile browser until they see how UC Browser has built a download manager, optimised for Facebook messages and reduced data usage (all features super important for the common Indian). Isn’t it beautiful that no matter how big or successful you become there are some things that you can’t have? We needed to focus on the experience of our future 100M users. The fact that tapping on a mobile screen is the current form factor and can be used to land our message very quickly is a great bonus (one tap and you get many apps). The case study of Avis versus Hertz rivalry itself cited in the book is worth reading. Rao is believed to have said: ‘I don’t mind waiting, but the PM of India minds”. Berlin based experimental electronic musician 754 people follow this. A cursory visit to China is sufficient to know that the things have changed on the ground – people are paying for a lot of things using these two apps. So, how does one reduce their app uninstall rate? If an app has very high traction for one use case, teaching and training the user to leave the main use case and think of using the app for other things is extremely difficult. OTT messaging apps like WhatsApp have more or less replaced texting (SMS) in the last 4-5yrs. 23 check-ins. But you're gonna have to serve somebody, yes indeed I presented at Techsparks held in Bangalore on 30 September 2016. Join Facebook to connect with Ankur Ankur Singla and others you may know. Then we decided to implement it for ordering food but in user studies the users kept saying that it was very painful to use. Go deeper than just having a vernacular version of the app; or ABCD (astrology, Bollywood, cricket and divinity). Public Records; Facebook; Instagram; Twitter; Email; Images; 4 Matches for Ankur Singla. We thought of doing the same but the word “Help” doesn’t communicate what we do (and is impossible to register legally). Another anecdote is about Sonia Gandhi making him wait for 3-4 mins on the phone. Too much focus on NIM (net interest margins), QoQ growth and analyst expectations can be harmful if it happens at the expense of the future. View the profiles of professionals named "Ankur Singla" on LinkedIn. Most people will react with “Interesting” or an expression that says that ‘the name is ok but surely you could have done better?’. Uber, the largest cab company in the world, was created amid rising smartphone adoption by innovative use of GPS, maps and data (their building blocks) all of which were accessible by anyone to build a similar company. You may be a socialite with a long string of pearls. 745 people follow this. Ankur furniture udyog. The 22 Immutable Laws of Marketing by Al Ries and Jack Trout (5 stars). See more of Ankur Enterprises - Sunil Hosiery on Facebook. Other ways (simple UI) was just way faster and on the internet people will ALWAYS choose what is faster. Here are some things which we are now trying to instil at Tapzo to ensure that we build an Internet product for the common Indian.
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