Lurpak (the Danish brand of butter owned by the Danish Dairy Board) rolled out a new very creative (but a bit weird?) 1 BSM brand from Arla Foods, launched a new marketing campaign. Tig Notaro, stand-up comic and star of HBO’s Tig Notaro: Boyish Girl Interrupted, will headline, alongside Sarah Shapiro, filmmaker, director and creator of … Agency - W+K London Production - Somesuch Director - Kim Gehrig DOP - Lasse Frank Production Service - Radioaktive Film 8-jun-2015 - Deze pin is ontdekt door S a n J u u. Ontdek (en bewaar!) ad by Wieden+Kennedy London. Blog archive W+K Adds Hope to the Recipe in Latest Dazzling Ad for Lurpak Butter - Muse by Clio Salvation through creation is hardly a new idea, but the new spot nicely melds the idea that cooking is emotionally inspiring with the more concrete notion that home cooks can make the world better by personally limiting food waste. Film advertisement created by W+K, United Kingdom for Lurpak, within the category: Food. W+K is partnering with The 3% Conference to bring an inspiring day of badass creative lady leaders to speak, collaborate and mentor at PNCA on September 24. It means that Wieden + Kennedy has identified that great food advertising is about triggering the senses. Followers. Such great use of music and beautiful, tension building slow mo shots. by Will Corry on February 8, 2013 in Lead story, Retail, Retail News. Lurpak brings hope to the kitchen. London Macaroni And Cheese Good Food Tasty Dishes Breakfast Ethnic Recipes Butter Typography. The 2011 campaign has been devised … Directed by Scott Lyon and featuring the voice of Blade Runner's Rutger Hauer, the score was recorded in Abbey Road Studio 2 in March 2013 with the London Metropolitan Orchestra and Choir. We Show the Love with Climate Coalition. It shows that 'healthy doesn't have to be humdrum' (simply, that healthy food can be tasty too, and especially tasty with Lurpak® Lightest Spreadable) by showing … Discover (and save!) View Lurpak brings hope to the kitchen . Tom Bender and Tom Corcoran, Creatives at W+K London, said: “It’s scary working on such an iconic brand that has defined an entire category. View W+K designers celebrate International Women’s Day . And that doesn’t mean they are NSFW or not appropriate for family viewing. Lurpak launches Softest with Smoooth campaign. Article by Cristina Miclaus. Starting with ‘Saturday is breakfast day’ to celebrating the art of cooking, every TVC has been drool worthy, riveting and spot on. Here's the plan, there is no plan. Apr 24, 2014 - This Pin was discovered by Ruby Wight. Continuing a tradition of highly satisfying and hypnotic Lurpak ads, director Kim Gehrig has worked with Wieden + Kennedy London to create Smoooth, the latest film campaign from the butter brand.Debuting on TV last night (3 June), the film plays on the “spreadability” of the product by seamlessly gliding from shot to shot, with … W+K lurpak ad Love the new Lurpak advert by W+K. W+K have released another sumptuous spot for Lurpak, directed by Juan Cabral through MJZ. Further cementing Lurpak’s reputation as the Champion of Good Food, the campaign reminds us that every moment in the kitchen is an opportunity to make a difference, and a cooks’ impact on the world can be greater than we think – ‘Where There Are Cooks, There Is Hope’. June 1, 2018 Lurpak ads are sexy. February 11, 2013 . To establish Lurpak’s position as a champion of good food around the world, by inspiring the global food-loving audience. The latest, ‘Adventure Awaits’ is for Lurpak’s new Cook’s Range is foodporn at its best. The stylish spot builds on the reputation of Lurpak… It's time to set aside the recipe books, banish the measurers and let our tastebuds call the shots. W+K designers celebrate International Women’s Day. There isn't space here to share all the evidence of this advert's effectiveness but here's a sprinkling: In Greece, Lurpak is a challenger with half the users of market leader Vitam. … We brought this to life in an epic 60″ commercial which showcases the role of Lurpak in the making of the humble omelette. 6. I've recently composed the music for Lurpak's new worldwide advertising campaign "The Cook" for Wieden + Kennedy. Newer Post Older Post Home. It was supported by impactful and provocative out of home ads. Mar 19, 2018 - In January 2011, Lurpak, the UK’s No. However, aligning Lurpak with a higher purpose helps give the work a more meaningful connection to its audience while continuing to expand its distinctive brand world.” The creative is the next phase in Lurpak’s ‘Good Food Deserves’ campaign – and continues to reinforce the brand’s position as the natural choice to enhance good food. je eigen pins op Pinterest. What we did Research suggested that the ‘Good food deserves Lurpak’ strategy, which had rocketed the butter from challenger to market leader in the UK, had strong potential for international roll-out. The film captures the beautiful, rhythmic chaos of freestyling in the kitchen and takes viewers on a journey of flavor experimentation and … By Tim Nudd. Rua Natingui, 442 Vila Madalena São Paulo – SP 05443-000 Brazil +55 11 3937-9400 'Think, what would the French do?' The world is going to hell in a … Sep 18, 2018 - Smoooth launches Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge. The stylish spot builds on the reputation of Lurpak… - probably eat it raw. Featuring a masterful voiceover from Lurpak’s new “Food God” Mikael Persbrandt, cooks are implored to turn waste into wonder, embrace the unwanted and process their own food. David Reviews: Five stars – “W+K’s long-running campaign for Lurpak oozes class and the latest instalment from Somesuch’s Kim Gehrig is no exception…Lurpak’s advertising demonstrates the benefit of sticking to the same core message and allowing the executions to … We celebrated the joy that food brings to life, the importance of quality ingredients and what Lurpak adds to them. The spirited film will run across markets including the U.K., Australia, Greece and Scandinavia, and is supported by print, digital and social advertising. Jun 1, 2018 - Smoooth launches Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge. your own Pins on Pinterest Lurpak and W+K London offer a food survival course for the new (economic) Ice Age bit.ly/UILGwH — MoreAboutAdvertising (@moreaboutads) February 8, 2013. ... W+K London unlocks Gringotts’ vault for Harry Potter Studio Tour. Lurpak and W+K London offer a food survival course. W+K churns out another sensory masterpiece in its British butter campaign. Arla Foods is launching Lurpak Softest, a new soft blend butter that’s spreadable straight from the fridge, with a multi-channel advertising campaign c W+K London, Director Kim Gehrig Team On "Smoooth" Spot For Lurpak | SHOOTonline Client - Arla Lurpak International Product - Lurpak Concept - W+K London Production - Outsider SPIKE Service - The Marmalade Direction - Scott Lyon W+K ran with this idea and "Where there are cooks" was born. Ad of the Day: Lurpak. A marca de manteiga Lurpak transforma cozinheiros em heróis, na nova campanha "Where there are cooks, there is hope", criada pela W+K de Londres W+K & Lurpak: Dontcha wish your mornings were smooth and sexy like this. And what a fantastic job the W+K London team has done – both from the strategy and creative perspectives.
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