Millennials now are the largest population group and represent the future for this market, but there are few experts now catering to them.More content (such as MP3 downloads, e-books, webinars, online courses, “academies,” “universities,” and masterminds, etc.) The industry is worth billions every year, which is no wonder since most of us have dabbled in at least reading a self-help book at one stage or another. According to Market Research, the self-improvement market was worth $9.9 billion in 2016 and is estimated to grow to $13.2 billion by 2022 with 5.6% average yearly gains.. Self-improvement is about consciously identifying and developing one or more facets of your life. The Best Self-Help Books to Read in 2020, According to Amazon and Goodreads Bestselling authors like Marie Kondo, Jen Sincero, and Brené Brown are … It’s also good for gurus, who can reach more people more cost-effectively and more profitably.The personal development field has had a rocky past. Many personal coaches are not qualified. It is forecast to post 5.6% average yearly gains from 2016 to 2022, when the market should be worth $13.2 billion.This “industry,” which I have followed at Marketdata since 1994, has many sub-segments to deliver this knowledge to us: infomercials, holistic institutes, self-help books & audiobooks, motivational speakers, websites, apps, public seminars, personal coaching, weight loss programs, and training organizations.The industry has been supported traditionally by Baby Boomers, who relied upon experts and gurus that are household names: Tony Robbins, Jim Rohn, Marianne Williamson, Wayne Dyer, Stephen Covey, Deepak Chopra, Oprah Winfrey, Zig Ziglar, Robert Kiyosaki (Rich Dad, Poor Dad), Louise Hay, and Brian Tracy, to name a few. In 2011, the amount was $898 million. And technology is shifting how these gurus distribute their advice to consumers — increasingly via the internet, podcasts, online courses and “academies,” telesummits, MP3 downloads, apps, websites, masterminds, phone coaching, and webinars.“Old school” methods such as in-person 3-day seminars, week-long retreats, and infomercials carry much higher overhead costs and are harder to scale up. What's Next for the $9.9 Billion Personal Development Industry Self-Help Market Faces Demographic Challenges. )However, the demographic is changing. Especially Millennials, who generally have limited budgets. This industry includes a variety of market segments from holistic institutes, infomercials, books and audio books, motivational speakers, websites, seminars, personal coaching, online education, weight loss, and stress management programs. Self Help Industry Statistics and Trends. The total U.S. self-improvement market was worth $9.9 billion in 2016, constituting growth of just 4.3% since 2011. The U.S. self-improvement market was worth $9.9 billion in 2016. Suze Orman’s financial advice has been criticized, Robert Kiyosaki filed for bankruptcy for one of his companies. And, self-help may be most useful for people who don’t actually need self-help.To learn more about the self help market and its sub-segments, trends, and competitors, be sure to read Our goal is to help you better understand your customer, market, and competition in order to help drive your business growth.What's Next for the $9.9 Billion Personal Development Industry  390 pages in length, with 100 guru and competitor firm profiles and 72 tables/charts. They still are an important group, but the tide is shifting. This industry includes a variety of market segments from holistic institutes, infomercials, books and audio books, motivational speakers, websites, seminars, personal coaching, online education, weight loss, and stress management programs.

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Baby Boomers are aging, and these older gurus are dying or retiring. Health Coaching Gains Favor Among U.S. Consumers, Insurers, and Employers Much of the past self-help marketing created unrealistic expectations. Consumers today want 24/7 access to personal development programs, at home, with no travel.