All rights reserved. Now That Everyone Has Sweatpants, What Else Do They Want to Buy? Uniqlo continues to endorse Kei Nishikori, the most successful Japanese player ever. Uniqlo is known for its low-cost, no-frills casual clothes. But because he’s … UNIQLO is honoured to welcome Roger Federer as our new Global Brand Ambassador! Federer said, “I am deeply committed to tennis and to winning championships. The tennis star will represent the Japanese apparel brand beginning with Wimbledon 2018, after wearing the iconic Nike swoosh throughout his career.The eight-time Wimbledon champion surprised many fans when he walked onto Centre Court for his first-round match Monday afternoon in an outfit by Uniqlo, the Japanese fashion brand owned by Fast Retailing Co. Tapping Into the Future of Physical Retail — Download the Case Study Federer is one of the greatest champions in history; my respect for him goes beyond sport. Tim Blanks’ Top Fashion Shows of All-Time: Marc Jacobs Spring/Summer 2013 Nike said in a regulatory filing last year that "investments in endorsements by high-profile athletes, sports teams and leagues" helped drive sales up 6% to $34.4 billion. Nike has a stable of other star athlete sponsors, including LeBron James and Serena Williams. Roger Federer is wearing a new logo on his tennis shirt this Wimbledon. E-Commerce Is Helping Fashion But Hurting the Planet The design of the shirt and shorts is accented by a burgundy color line - incorporated at the edge of the sleeves and the front panel of the shirt, and down the sides of the shorts - to highlight the company's corporate color, especially at the launch of the partnership.Jointly developed by UNIQLO and Toray Industries, Dry EX features a special arched structure that dries faster than ordinary dry function material, preventing the steamy and sticky feeling due to perspiration and keeping a comfortable feel during play. “One day I will retire from tennis but I will not retire from life. Uniqlo tweeted a photo of Federer shortly after he headed out for the match. Federer, the men's top seed at Wimbledon, is seeking to add to his men's record 20 grand slam titles. This 10-year deal has been estimated to be around $30 million annualy.

Roger Federer said on Tuesday his decision to end a 20-year association with Nike and embark on a new chapter with Uniqlo was influenced by the … It's believed Federer made around £120m from Nike over the years in sponsorship money UNIQLO. More stores are reopening every week! Uniqlo In June 2018, Roger Federer joined forces with Uniqlo after his contract with Nike ended. It also doesn’t hurt that he’s There are, however, two funny wrinkles around this deal. 9 June 2016. LifeWear is clothing that is constantly being innovated, bringing more warmth, more lightness, better design, and better comfort to people’s lives.UNIQLO is a brand of Fast Retailing Co., Ltd., a leading global Japanese retail holding company that designs, manufactures and sells clothing under seven main brands: Comptoir des Cotonniers, GU, Helmut Lang, J Brand, Princesse tam.tam, Theory, and UNIQLO. Born October 2, 1991, in Alexandria, Scotland, Gordon Reid is the youngest national wheelchair tennis champion in the United Kingdom. Standard & Poor's and S&P are registered trademarks of Standard & Poor's Financial Services LLC and Dow Jones is a registered trademark of Dow Jones Trademark Holdings LLC. It looks like Federer made the switch because Uniqlo promised more privileges to post Federer’s retirement. Disclaimer. Uniqlo, the leading subsidiary of Japan's Fast Retailing Co., has inked a remarkable 10-year sponsorship deal with the 36-year-old athlete that isn't even predicated on his continuing to play. UNIQLO is proud to partner with Roger Federer. #BoFLIVE: How Lululemon Built Athleisure’s Leading Brand Uniqlo continues to endorse Kei Nishikori, the most successful Japanese player ever.Federer, who turns 37 in August, signed his first contract with Nike in 1994. July 2, 2018, Tokyo, Japan, and London, UK – UNIQLO, the Japanese global apparel retailer, announces today a partnership with Roger Federer, the greatest tennis player of all-time and one of the world’s most influential and universally admired people, as its newest Global Brand Ambassador. He signed a sponsorship deal with Uniqlo after his longtime partnership with Nike ended. Tim Blanks’ Top Fashion Shows of All-Time: Marc Jacobs Spring/Summer 2013 While respectful of new standards they set together, UNIQLO is not a sports company. Federer will work with the company as entrepreneur to help shape its future. His most recent contract with Nike expired in March, and he had been Signing Federer is a coup for Uniqlo, a Japanese brand that has made inroads in the United States since opening its first store in 2006. Who Wants to Buy Europe's Failing Fashion Brands? Speaking to Forbes about his move to Uniqlo last year, Federer said, "I stand for style on the court. Today the company has more than 2,000 stores in 19 markets worldwide including Japan, Australia, Belgium, Canada, China, France, Germany, Hong Kong, Indonesia, Malaysia, Philippines, Russia, Singapore, South Korea, Spain, Taiwan, Thailand, U.K. and the U.S. The brand endorsed 12-time Grand Slam winner Novak Djokovic for five years, but he signed with Maus Freres SA’s Lacoste last year. In addition, UNIQLO works with its brand ambassadors to promote community engagement and development initiatives around the world.In addition to Roger Federer, the UNIQLO Global Brand Ambassadors today are Kei Nishikori (Tennis), Shingo Kunieda and Gordon Reid MBE (Wheelchair Tennis) and Adam Scott (Golf).Apparel that comes from the Japanese values of simplicity, quality and longevity. The raised structure is well suited to the strenuous movements of tennis.