According to a new report from the National Retail Federation, people shopping for Mother's Day gifts will spend an average of $196 per person, adding up to over $25 billion in sales.

In the preceding weeks, starting no doubt as soon as Valentine’s Day is out of the way, we can expect to see adverts suggesting we spoil our mothers with iPads, weekends at a spa hotel, jewellery, leather bags and cases, possibly even a small car. By continuing to browse this site you’re agreeing to our MuchNeeded is a digital publication.

People from every walk of life are actively looking for ways to spoil their beloved mothers and other female figures in their lives.31% of online sales of Americans celebrating the holiday $186 Average Spent Per Person.In general, Americans spend more than their British counterparts on Mother’s Day. Indeed, rather than preparing for the event, men are more likely to have bought on impulse. "Perhaps fathers aren't so bothered about the sentimental side of cards, or gift giving, at Father's Day as mums are for Mother's Day, but we think it's just as important to remember and recognise the role that dads play. This reflects not only in direct retail sales, but also in the secondary purchases such as brunch or dinner that is purchased as a gift.In 2018, Mother’s Day sales in the UK were quite depressed, especially in light of recent years. In Riverside, 35.4% are living with mom and it’s 32% in the Los Angeles-Long Beach metro area, Zillow said.“So now the millennials and the [younger] Generation Zs recognize even more Hallmark Cards Inc. said it also has seen growing millennial demand for “fun cards from the dog” for “dog moms and pet parents,” which the greeting-card giant gladly supplies as part of its 1,200-card portfolio for Mother’s Day.Mother’s Day overall is the third-largest holiday for the greeting-card industry, behind Christmas and Valentine’s Day, with 133 million sold for Mother’s Day, according to the Greeting Card Assn. UK Mother’s Day Sale Statistics Specialty and local stores continue to be big outlets for purchasing, as individuals find themselves shopping at the last moment. Mother’s Day is the busiest holiday of the year for the floral industry. This is a third more and the figures for the UK paint the same picture.Dr Lars Perner, a consumer psychologist at the University of Southern California, says that most of us simply think our mothers deserve better or bigger presents.

Lucky for Mum- but Dad loses out on Father's Day, figures show Lastminute.com is offering up to 50pc off spa days, while For those who wish to buy their mum flowers, Aldi is offering blooms from just £3 a bunch. Anna Jarvis, who led the push in the early 1900s for a national celebration of Mother’s Day, later decried the holiday because she felt it became too commercialized.That’s the highest spending in the 16 years that the trade group, together with Prosper Insights & Analytics, has been surveying consumers about their spending plans for the day.

he says. Diamond Bakery on L.A.'s Fairfax Ave. has survived a lot over 74 years.

And last year Mother’s Day came in a close second, just below the call volume on the Sunday before Christmas, but still up 11% over a typical Sunday.Verizon said Mother’s Day is no longer the busiest calling day of the year; the heaviest volume typically occurs during a weekday.Few retailers and service firms of all stripes miss the chance to promote Mother’s Day specials, whether it’s discounts on botox treatments from Kessler Plastic Surgery in Corona del Mar or 15% off personalized car mats from GGBailey.com in Calhoun, Ga.Target Corp. and other major retailers have scores of gifts for less than $25, or one could buy a red 1967 Jaguar XKE roadster for $119,500 from Beverly Hills Car Club, which urges shoppers “to give your mother all the attention (and love) she deserves.”Americans are expected to spend an average $196 each on Mother’s Day, a 9% jump from last year, the NRF said, a gain partly fueled by the strong U.S. economy.1-800-Flowers.com said the top-selling flowers in order of popularity are roses, lilies, tulips, daisies and carnations. They generally don't expect anyone to feel an obligation to buy material items for them.